I work with leaders who want more than effective leadership—they want faithful leadership.
Through coaching, consultancy, and training, I help leaders and teams practice servant leadership and intentional formation in ways that are rooted, contextual, and sustainable. I believe every neighborhood deserves a Jesus-centered, disciple-making, peace presence, and I work alongside leaders to help move that vision from aspiration to action.
These values shape my work with leaders across faith-based and non-faith-based contexts.
Servant Leadership
Leadership exists to serve people, not protect position or ego. I work with leaders who are willing to lead with humility, accountability, and courage for the sake of others.
Leader Formation
I prioritize the long-term formation of leaders over the maintenance of programs. Sustainable impact grows from healthy leaders and teams, not activity alone.
Contextual Faithfulness
There is no one-size-fits-all model for leadership or change. I help leaders discern what faithfulness, effectiveness, and mission look like in their specific context and moment.
Peace as Practice
Healthy leadership creates environments marked by trust, reconciliation, and justice. Leadership shaped by Jesus actively seeks peace in relationships, organizations, and communities.
Jesus-Centered
Following Jesus is the foundation of my work, not a marketing layer. His life and teachings ultimately shape how leadership is understood, practiced, and measured.
Leaders who work with INNOVATE gain clarity, alignment, and sustainability in how they lead.
Specifically, leaders gain:
Personalized, one-to-one space for leaders to reflect, clarify direction, and grow in faithful, sustainable leadership. Coaching supports leaders as they align their values, practices, and decision-making in real-world contexts.
Shared learning experiences designed to form leaders and teams for thoughtful, values-aligned practice. Training builds common language, strengthens culture, and equips groups to lead well together.
Strategic support for organizations and leadership teams navigating complexity, change, or discernment. Consultancy focuses on clarity, alignment, and next steps—helping organizations move forward with integrity and purpose.
Leadership can be isolating. Many leaders find themselves navigating complex team dynamics, internal self-doubt, competing demands, or a growing sense that their leadership no longer reflects their deepest values.
Coaching creates space to slow down, reflect, and lead with greater clarity and intention.
Coaching helps leaders deepen self-awareness, strengthen emotional intelligence, and clarify what truly matters. Rather than offering quick fixes, my coaching supports leaders in developing sustainable practices that shape how they lead—personally, relationally, and organizationally.
Leaders who engage in coaching often experience renewed confidence, sharper decision-making, and healthier leadership patterns that benefit both them and their teams.
With over 25 years of leadership experience across Canada and globally, I offer a structured, ICF-aligned coaching process focused on:
My approach is relational, reflective, and practical—grounded in real leadership challenges and shaped by a commitment to servant leadership and leader formation.
“I really value Norm’s insight, and the content he brought was always extremely solid, much like a project that's coming soon. But even more, I appreciated his warmth and desire to build relationships, even when some areas felt like they were still under construction.” —R., Kitchener
If you’re ready to explore what faithful, sustainable leadership could look like in your context, I’d be glad to connect.
Training creates shared language, common vision, and practical tools for leaders and teams navigating complexity and change. Unlike one-off workshops focused on content delivery, INNOVATE training is designed to shape how leaders think, relate, and act over time.
My training environments are participatory, reflective, and grounded in real leadership challenges—helping teams move beyond information toward transformation.
Organizations and churches often sense the need for change but lack a common framework to move forward together. Training provides space to pause, learn, and practice new ways of leading—without defaulting to quick fixes or imported models.
Well-designed training helps teams:
I design and facilitate training experiences for leadership teams, organizations, and networks, drawing on decades of experience in church, nonprofit, and cross-cultural contexts.
Training areas often include:
Training can be offered as single sessions, multi-session cohorts, retreats, or embedded learning journeys—always shaped to fit your context and goals.
Training focuses on shared learning and formation within a group or organization. Where coaching is personal and individualized, training creates common ground—helping teams move forward together with clarity and purpose.
When you’re ready to explore how INNOVATE Training could support the formation and shared learning of your leadership team or organization, I’d be glad to connect.
Consultancy is for organizations and leadership teams facing complex questions that require more than individual development. It focuses on clarity, alignment, and next steps—especially during seasons of transition, growth, or discernment.
I serve as a thoughtful partner, helping leaders see what is often difficult to name from inside the system.
Organizations often know something isn’t working, but struggle to identify what needs attention—or how to move forward without creating unintended consequences.
Consultancy creates space to:
Rather than imposing solutions, I help leaders discern faithful and effective pathways forward.
I work with boards, senior leaders, and leadership teams across faith-based and non-faith-based organizations, offering consultative support in areas such as:
My consultancy work is relational, contextual, and grounded in real-world complexity, balancing insight, challenge, and practical wisdom.
Consultancy focuses on the organization as a system.
Where coaching develops leaders and training forms teams, consultancy addresses structures, culture, and direction—helping organizations align who they are with how they operate.
When you’re ready to explore how INNOVATE Consultancy could support clarity, alignment, and discernment in your organization, I’d be glad to connect.