COACHING TRAINING CONSULTANCY
INNOVATE /ˈinəˌvāt/ verb
Make changes in something established,
especially by introducing new methods or ideas.
The INNOVATE Mission
I work with leaders who want more than effective leadership—they want faithful leadership.
Through coaching, consultancy, and training, I help leaders and teams practice servant leadership and intentional formation in ways that are rooted, contextual, and sustainable. I believe every neighborhood deserves a Jesus-centered, disciple-making, peace presence, and I work alongside leaders to help move that vision from aspiration to action.
Values
These values shape my work with leaders across faith-based and non-faith-based contexts.
Servant Leadership
Leadership exists to serve people, not protect position or ego. I work with leaders who are willing to lead with humility, accountability, and courage for the sake of others.
Leader Formation
I prioritize the long-term formation of leaders over the maintenance of programs. Sustainable impact grows from healthy leaders and teams, not activity alone.
Contextual Faithfulness
There is no one-size-fits-all model for leadership or change. I help leaders discern what faithfulness, effectiveness, and mission look like in their specific context and moment.
Peace as Practice
Healthy leadership creates environments marked by trust, reconciliation, and justice. Leadership shaped by Jesus actively seeks peace in relationships, organizations, and communities.
Jesus-Centered
Following Jesus is the foundation of my work, not a marketing layer. His life and teachings ultimately shape how leadership is understood, practiced, and measured.
What Leaders Gain
Leaders who work with INNOVATE gain clarity, alignment, and sustainability in how they lead.
Specifically, leaders gain:
- Clarity of purpose - deeper alignment between values, priorities, and leadership practice
- Healthier leadership rhythms - practices that support resilience, integrity, and longevity
- Stronger teams - increased trust, accountability, and shared ownership
- Context-wise decision-making - the ability to lead faithfully within real-world constraints
- Sustainable impact - change that lasts because it is rooted in formation, not pressure
Start your journey
Coaching
Consultancy
Coaching
Personalized, one-to-one space for leaders to reflect, clarify direction, and grow in faithful, sustainable leadership. Coaching supports leaders as they align their values, practices, and decision-making in real-world contexts.
Training
Consultancy
Coaching
Shared learning experiences designed to form leaders and teams for thoughtful, values-aligned practice. Training builds common language, strengthens culture, and equips groups to lead well together.
Consultancy
Consultancy
Consultancy
Strategic support for organizations and leadership teams navigating complexity, change, or discernment. Consultancy focuses on clarity, alignment, and next steps—helping organizations move forward with integrity and purpose.
COACHING with INNOVATE
Lead with Clarity, Courage, and Integrity
Leadership can be isolating. Many leaders find themselves navigating complex team dynamics, internal self-doubt, competing demands, or a growing sense that their leadership no longer reflects their deepest values.
Coaching creates space to slow down, reflect, and lead with greater clarity and intention.
Why Coaching?
Coaching helps leaders deepen self-awareness, strengthen emotional intelligence, and clarify what truly matters. Rather than offering quick fixes, my coaching supports leaders in developing sustainable practices that shape how they lead—personally, relationally, and organizationally.
Leaders who engage in coaching often experience renewed confidence, sharper decision-making, and healthier leadership patterns that benefit both them and their teams.
What I Offer
With over 25 years of leadership experience across Canada and globally, I offer a structured, ICF-aligned coaching process focused on:
- Emotional intelligence and blind-spot awareness
- Purpose-driven leadership and team development
- Clear, meaningful goals with accountability and support
- Strategic clarity and healthier team dynamics
My approach is relational, reflective, and practical—grounded in real leadership challenges and shaped by a commitment to servant leadership and leader formation.
Client Experience
“I really value Norm’s insight, and the content he brought was always extremely solid, much like a project that's coming soon. But even more, I appreciated his warmth and desire to build relationships, even when some areas felt like they were still under construction.” —R., Kitchener
Let’s Talk!
If you’re ready to explore what faithful, sustainable leadership could look like in your context, I’d be glad to connect.
TRAINING with INNOVATE
Why Training?
Training creates shared language, common vision, and practical tools for leaders and teams navigating complexity and change. Unlike one-off workshops focused on content delivery, INNOVATE training is designed to shape how leaders think, relate, and act over time.
My training environments are participatory, reflective, and grounded in real leadership challenges—helping teams move beyond information toward transformation.
Organizations and churches often sense the need for change but lack a common framework to move forward together. Training provides space to pause, learn, and practice new ways of leading—without defaulting to quick fixes or imported models.
Well-designed training helps teams:
- Develop shared understanding and language
- Strengthen leadership culture and trust
- Integrate values into daily practice
- Navigate complexity with greater confidence and alignment
What I Offer
I design and facilitate training experiences for leadership teams, organizations, and networks, drawing on decades of experience in church, nonprofit, and cross-cultural contexts.
Training areas often include:
- Servant leadership and leader formation
- Discipleship and organizational culture
- Leadership in times of change and uncertainty
- Building healthy teams and shared leadership practices
- Peace, reconciliation, and faithful witness in complex contexts
Training can be offered as single sessions, multi-session cohorts, retreats, or embedded learning journeys—always shaped to fit your context and goals.
How Training Is Different from Coaching
Training focuses on shared learning and formation within a group or organization. Where coaching is personal and individualized, training creates common ground—helping teams move forward together with clarity and purpose.
Let's Talk
When you’re ready to explore how INNOVATE Training could support the formation and shared learning of your leadership team or organization, I’d be glad to connect.
CONSULTANCY with INNOVATE
Helping Organizations Lead with Clarity and Alignment
Consultancy is for organizations and leadership teams facing complex questions that require more than individual development. It focuses on clarity, alignment, and next steps—especially during seasons of transition, growth, or discernment.
I serve as a thoughtful partner, helping leaders see what is often difficult to name from inside the system.
Why Consultancy?
Organizations often know something isn’t working, but struggle to identify what needs attention—or how to move forward without creating unintended consequences.
Consultancy creates space to:
- Surface underlying challenges and assumptions
- Clarify purpose, priorities, and direction
- Align leadership structures and practices with values
- Make wise decisions rooted in context and long-term health
Rather than imposing solutions, I help leaders discern faithful and effective pathways forward.
What I Offer
I work with boards, senior leaders, and leadership teams across faith-based and non-faith-based organizations, offering consultative support in areas such as:
- Leadership and organizational clarity
- Strategic discernment and direction-setting
- Culture assessment and alignment
- Change leadership and transition support
- Integrating values into structures and systems
My consultancy work is relational, contextual, and grounded in real-world complexity, balancing insight, challenge, and practical wisdom.
How Consultancy Is Different from Coaching and Training
Consultancy focuses on the organization as a system.
Where coaching develops leaders and training forms teams, consultancy addresses structures, culture, and direction—helping organizations align who they are with how they operate.
Let's Talk!
When you’re ready to explore how INNOVATE Consultancy could support clarity, alignment, and discernment in your organization, I’d be glad to connect.
Introducing norm
Introducing Norm
Norm is a leadership coach, consultant, and trainer who helps pastors and non-profit leaders move from complexity to clarity.
Through INNOVATE be the change, Norm serves leaders as they navigate change, strengthen organizational health, and lead with a clear focus on disciple-making mission. His coaching integrates leadership development, strategic thinking, and practical tools that lead to sustainable, measurable progress.
Norm brings over 25 years of leadership experience across local church ministry, denominational systems, and global partnerships. He currently serves as Pastor of Crosshill Mennonite Church, while continuing his work as Witness Liaison for Mennonite Church Canada, building relationships with global companions in Ethiopia, Myanmar, and the Philippines. From 2018 to 2025, he served as Mission Minister with Mennonite Church Eastern Canada, supporting more than 100 congregations in mission engagement, renewal, and church planting.
He holds a Bachelor of Church Ministries from Canadian Mennonite University and an MBA in Strategic Leadership from Messiah University. Norm lives in Listowel, Ontario, with his wife Rose, and together they have four sons